Netflix Inc - Stock Analyst Research

Target Price* 570.00
Recommendation ACCUMULATE
Market Cap*-
Publication Date26 Jan 2024

*At the time of publication

Netflix Inc. - Subscribers and margins re-accelerating

  • 4Q23 results were in line with our estimates. FY23 revenue/PATMI were at 98%/100% of our FY23e forecast. Paid memberships grew 13% YoY – its highest growth rate in 3 years, with 13.1mn net paid additions the largest 4Q ever.
  • Growth drivers for FY24e are: 1) lower-priced ad-tier supporting 8% YoY subscriber growth; 2) ~20% price increase in developed markets. NFLX also raised FY24e operating margin guidance to 24% vs 20.6% in FY23, and expect steady margin expansion from ads.
  • We raise our FY24e PATMI by 6% on higher margins due to price increases and scaling of its ads business, while also forecasting 13%/18% YoY FY25e revenue/PATMI growth. We maintain ACCUMULATE with a raised DCF target price of US$570.00 (prev. US$455.00). NFLX remains our top choice for streaming entertainment given its pricing power, growing membership base, and huge advertising opportunity. Our WACC/growth rate assumptions remain the same at 12.2%/3%, respectively.



The Positives

+ Increasing subscriber momentum driving revenue growth. 4Q23 ended on a high, with 260mn paid memberships (13% YoY). Subscriber growth momentum increased for a 4th straight quarter. NFLX also added 13.1mn paid memberships (vs. 8.9mn est.) in the quarter, the most in 4Q. We believe the outperformance was driven by NFLX capturing price-sensitive consumers with its lower-priced ad-tier. Moving into FY24e, we expect revenue growth to be supported by: 1) membership growth of 8% YoY; and 2) 3% YoY ARM growth due to a combination of price increases and scaling of its advertising business.

+ Ads business scaling well; laying the ground work for future margin expansion. NFLX continues to scale its ads business well, with 70+% QoQ growth in the last 3 quarters. It has 23mn users on its ads tier, with 40% of new paid memberships opting for the cheaper subscription. Scaling its ads business is important because advertising revenue remains a long-term margin expansion opportunity for the company. However, we only expect advertising to contribute more meaningfully to revenue as it reaches scale in FY25e.

+ Raising margin expectations for FY24e and beyond. NFLX raised its FY24e operating margin guidance by ~150bps from a range of 22-23% to 24%, indicating a sharp ~340bps increase vs 20.6% in FY23. This expectation reflects: 1) FX tailwinds vs FY23; and 2) better-than-expected 4Q23 subscriber additions combined with price increases flowing into FY24e. Moving beyond FY24e, NFLX also expects to steadily improve margins YoY through a combination of price increases and advertising revenue growth.


ARM (Average Revenue Per Membership): Streaming revenue divided by average number of streaming paid memberships during a given period.


The Negative


About the author

Jonathan Woo
Research Analyst

Jonathan covers the US technology sector focusing on internet companies. Formerly a national and professional athlete, he graduated from the University of Oregon with a Bachelor’s Degree in Social Sciences.

Latest Reports

Contact us to Open an Account

Need Assistance? Share your Details and we’ll get back to you


This material is provided by Phillip Capital Management (S) Ltd (“PCM”) for general information only and does not constitute a recommendation, an offer to sell, or a solicitation of any offer to invest in any of the exchange-traded fund (“ETF”) or the unit trust (“Products”) mentioned herein. It does not have any regard to your specific investment objectives, financial situation and any of your particular needs. You should read the Prospectus and the accompanying Product Highlights Sheet (“PHS”) for key features, key risks and other important information of the Products and obtain advice from a financial adviser (“FA“) pursuant to a separate engagement before making a commitment to invest in the Products. In the event that you choose not to obtain advice from a FA, you should assess whether the Products are suitable for you before proceeding to invest. A copy of the Prospectus and PHS are available from PCM, any of its Participating Dealers (“PDs“) for the ETF, or any of its authorised distributors for the unit trust managed by PCM.  

An ETF is not like a typical unit trust as the units of the ETF (the “Units“) are to be listed and traded like any share on the Singapore Exchange Securities Trading Limited (“SGX-ST”). Listing on the SGX-ST does not guarantee a liquid market for the Units which may be traded at prices above or below its NAV or may be suspended or delisted. Investors may buy or sell the Units on SGX-ST when it is listed. Investors cannot create or redeem Units directly with PCM and have no rights to request PCM to redeem or purchase their Units. Creation and redemption of Units are through PDs if investors are clients of the PDs, who have no obligation to agree to create or redeem Units on behalf of any investor and may impose terms and conditions in connection with such creation or redemption orders. Please refer to the Prospectus of the ETF for more details.  

Investments are subject to investment risks including the possible loss of the principal amount invested. The purchase of a unit in a fund is not the same as placing your money on deposit with a bank or deposit-taking company. There is no guarantee as to the amount of capital invested or return received. The value of the units and the income accruing to the units may fall or rise. Past performance is not necessarily indicative of the future or likely performance of the Products. There can be no assurance that investment objectives will be achieved.  

Where applicable, fund(s) may invest in financial derivatives and/or participate in securities lending and repurchase transactions for the purpose of hedging and/or efficient portfolio management, subject to the relevant regulatory requirements. PCM reserves the discretion to determine if currency exposure should be hedged actively, passively or not at all, in the best interest of the Products.  

The regular dividend distributions, out of either income and/or capital, are not guaranteed and subject to PCM’s discretion. Past payout yields and payments do not represent future payout yields and payments. Such dividend distributions will reduce the available capital for reinvestment and may result in an immediate decrease in the net asset value (“NAV”) of the Products. Please refer to <> for more information in relation to the dividend distributions.  

The information provided herein may be obtained or compiled from public and/or third party sources that PCM has no reason to believe are unreliable. Any opinion or view herein is an expression of belief of the individual author or the indicated source (as applicable) only. PCM makes no representation or warranty that such information is accurate, complete, verified or should be relied upon as such. The information does not constitute, and should not be used as a substitute for tax, legal or investment advice.  

The information herein are not for any person in any jurisdiction or country where such distribution or availability for use would contravene any applicable law or regulation or would subject PCM to any registration or licensing requirement in such jurisdiction or country. The Products is not offered to U.S. Persons. PhillipCapital Group of Companies, including PCM, their affiliates and/or their officers, directors and/or employees may own or have positions in the Products. Any member of the PhillipCapital Group of Companies may have acted upon or used the information, analyses and opinions herein before they have been published. 

This advertisement has not been reviewed by the Monetary Authority of Singapore.  


Phillip Capital Management (S) Ltd (Co. Reg. No. 199905233W)  
250 North Bridge Road #06-00, Raffles City Tower ,Singapore 179101 
Tel: (65) 6230 8133 Fax: (65) 65383066