小米集團 (01810.HK) 萬物互聯 數據和服務變現的商業模式

17 Nov 2021

投資概要
小米集團(1810.HK)是一家以手機、智能硬件和 IoT 平台為核心的互聯網公司。經過十年
的發展,公司的年收入突破兩千四百億元人民幣,產品在全球銷住 100 多個國家和地
區。在 2021 年第二季,根據 Canalys 的數據,公司首次成為全球第二大的智能手機製
造商。同時,公司亦創造出眾多智能硬件產品,其中多個品類銷量第一;並建成了全
球最大消費類 IoT 物聯網平台。截至 2021 年 6 月,MIUI 的月活躍用戶達到 4.54 億,並
為他們提供一系列創新的互聯網服務。
智能手機海外市佔率不斷提升 並進軍高端手機市場
小米從 2014 年開始全球擴張,2020 年第四季,公司在全球 54 國家和地區的智能手機
出貨量排在前五名。目前,小米手機海外市場主要依賴全球三大市場,分別為歐洲市
場、印度市場和其他新興市場。在2021年第二季,根據Canalys的數據,小米在拉美、
非洲和西歐這三個市場的出貨量分別增加 300%、150%、50%。小米為搶奪各價格層的
市佔率,採用了品牌分拆戰略,並開始沖擊高端市場以及在高端市場上爭奪更多的市
場份額。受益於中高端產品銷量持續上升,公司的智能手機ASP穩步提升,2020年ASP
為約 1040 元人民幣,同比增長 6.1%。在 2021 年上半年,公司在中國大陸地區人民幣
3,000 元或以上及境外定價在 300 歐元及以上的智能手機全球出貨量超過 12 百萬台,
超過 2020 年全年的約 10 百萬台。

About the author

Samuel Sung
Analyst
Research

宋承軒先生 (Samuel Sung) 分析師 宋承軒先生本科畢業於香港科技大學數學系,以優異成績畢業於英國紐卡素大學獲取國際金融分析碩士學位。宋先生現為輝立証券持牌分析師,主要覆蓋TMT行業。 Samuel Sung graduated from Hong Kong University of Science and Technology with BSc in Mathematics and obtained Master’s Degree with distinction in International Financial Analysis from Newcastle University. Samuel is currently a licensed research analyst at Phillip Securities and covers the TMT sector.

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