Company Overview
Aspial Lifestyle is a consumer lifestyle group operating across Singapore, Malaysia, and Hong Kong, with businesses in jewellery retail, pawnbroking, and secured lending. Key brands include Maxi-Cash, Lee Hwa Jewellery, Goldheart, and Niessing, which was acquired in 2H24 to deepen premium exposure. The group also operates BigFundr, a wholly owned digital secured-lending platform providing short-term collateralised loans. Aspial Lifestyle is about 71% owned by Aspial Corporation, which is controlled by MLHS Holdings, the Koh family’s investment vehicle.
Credit highlights
Aspial Lifestyle benefits from an established brand franchise and a diversified earnings base, though this comes with high capital intensity. The group operates an integrated retail–pawn–lending ecosystem that helps anchor earnings across cycles. Jewellery retail remains the dominant revenue contributor, accounting for approximately 87% of total revenue, while pawnbroking and secured lending provide recurring income backed by pledged collateral. Gold-linked lending offers some counter-cyclical support during weaker consumer periods. That said, significant amounts of cash are tied up in inventory and pawn receivables, limiting cash conversion and increasing reliance on ongoing funding access. This structural dependence heightens refinancing risk, particularly in tighter liquidity environments.
Operating momentum has strengthened materially, improving near-term debt servicing capacity. For 1H 2025, revenue rose 46% YoY to S$367.2mn from S$251.4mn, driven by robust jewellery demand, elevated gold prices and the consolidation of Niessing. Profit before tax more than doubled to S$37.3mn from S$8.0mn in the prior year, reflecting improved operating leverage. The stronger earnings trajectory and brand scale support a more resilient earnings base heading into FY2025.
Funding costs remain manageable. In 1H2025, finance costs declined to S$23.3mn, with interest coverage at around 1.3x. However, leverage remains elevated, with interest-bearing borrowings of approximately S$771mn against cash of S$51mn, constraining financial flexibility despite improved earnings momentum.
Looking ahead, the main watchpoints are the sustainability of consumer-driven demand and continued access to funding. Jewellery demand and pawn activity are sensitive to retail sentiment and gold price dynamics, which can affect both volumes and margins. Separately, the group’s reliance on bank lines and capital markets makes it sensitive to rollover conditions and any tightening in funding availability, especially given the working-capital nature of the business model and modest interest coverage.
Credit view: We maintain a cautious view on Aspial Lifestyle. Profitability has improved, and collateral-backed pawn and secured-lending income provides a stabilising cash base that supports near-term servicing. However, high structural leverage, thin coverage buffers, and constrained free cash flow keep the credit dependent on ongoing funding access, limiting upside until there is clearer evidence of sustained cash conversion and balance-sheet improvement.
Overview of Aspial Lifestyle’s Outstanding SGD Bonds

Disclaimer
These commentaries are intended for general circulation and do not have regard to the specific investment objectives, financial situation and particular needs of any person. Accordingly, no warranty whatsoever is given and no liability whatsoever is accepted for any loss arising whether directly or indirectly as a result of any person acting based on this information. You should seek advice from a financial adviser regarding the suitability of any investment product(s) mentioned herein, taking into account your specific investment objectives, financial situation or particular needs, before making a commitment to invest in such products.
Opinions expressed in these commentaries are subject to change without notice. Investments are subject to investment risks including the possible loss of the principal amount invested. The value of units in any fund and the income from them may fall as well as rise. Past performance figures as well as any projection or forecast used in these commentaries are not necessarily indicative of future or likely performance.
Phillip Securities Pte Ltd (PSPL), its directors, connected persons or employees may from time to time have an interest in the financial instruments mentioned in these commentaries.
The information contained in these commentaries has been obtained from public sources which PSPL has no reason to believe are unreliable and any analysis, forecasts, projections, expectations and opinions (collectively the “Research”) contained in these commentaries are based on such information and are expressions of belief only. PSPL has not verified this information and no representation or warranty, express or implied, is made that such information or Research is accurate, complete or verified or should be relied upon as such. Any such information or Research contained in these commentaries are subject to change, and PSPL shall not have any responsibility to maintain the information or Research made available or to supply any corrections, updates or releases in connection therewith. In no event will PSPL be liable for any special, indirect, incidental or consequential damages which may be incurred from the use of the information or Research made available, even if it has been advised of the possibility of such damages. The companies and their employees mentioned in these commentaries cannot be held liable for any errors, inaccuracies and/or omissions howsoever caused. Any opinion or advice herein is made on a general basis and is subject to change without notice. The information provided in these commentaries may contain optimistic statements regarding future events or future financial performance of countries, markets or companies. You must make your own financial assessment of the relevance, accuracy and adequacy of the information provided in these commentaries.
Views and any strategies described in these commentaries may not be suitable for all investors. Opinions expressed herein may differ from the opinions expressed by other units of PSPL or its connected persons and associates. Any reference to or discussion of investment products or commodities in these commentaries is purely for illustrative purposes only and must not be construed as a recommendation, an offer or solicitation for the subscription, purchase or sale of the investment products or commodities mentioned.





