Meta Platforms Inc. Upgraded to BUY Despite Higher CAPEX Concerns, US$795 Target Price May 13, 2026

Strong Q1 Performance Drives Rating Upgrade

Meta Platforms Inc. has been upgraded to a BUY rating by Phillip Securities Research, despite concerns over increased capital expenditure guidance. The social media giant delivered robust first-quarter results with revenue climbing 33% year-on-year to US$56.3 billion, whilst adjusted profit after tax and minority interests rose 13% to US$18.7 billion. However, the target price has been reduced to US$795 from the previous US$825 due to higher expenses and margin compression expectations.

Meta operates as a leading social media and technology company, connecting billions of users globally through its Family of Apps ecosystem including Facebook, Instagram, WhatsApp, and Messenger. The company also invests heavily in virtual and augmented reality through its Reality Labs division.

The Positives: Resilient Advertising Performance

Meta demonstrated exceptional advertising strength in the first quarter, with ad revenue reaching US$55 billion, representing a 33% year-on-year increase compared to 16% growth in the previous corresponding quarter. This robust performance was underpinned by higher engagement and improved monetisation across the company’s platforms.

The standout driver was the integration of Muse Spark, Meta’s newly launched natively multimodal reasoning model developed by Meta Superintelligent Lab. This AI enhancement significantly improved content personalisation and recommendation capabilities across all platforms. Following deployment, Instagram Reels time spent increased 10% year-on-year, whilst Facebook video time spent rose over 8%, marking the strongest quarter-on-quarter engagement improvement in four years.

The monetisation metrics were equally impressive, with ad impressions increasing 19% year-on-year compared to 5% previously, and average price per ad rising 12% year-on-year. Given Muse Spark’s strong early traction and scalability potential across WhatsApp, Instagram, and Messenger, analysts maintain their advertising forecasts and expect 30% year-on-year revenue growth for the full year.

The Negatives: Reality Labs Losses Continue

Meta’s Reality Labs segment remains a significant drag on profitability, continuing to generate substantial losses despite some improvement. Operating losses narrowed approximately 4% year-on-year to US$4.2 billion, compared to 9.5% growth in losses previously. Segment revenue declined 2% year-on-year to US$885 million, primarily attributed to lower Quest headset sales. However, AI glasses showed promising growth with daily users expanding threefold year-on-year.

The company also revised its capital expenditure guidance upward by approximately 8%, establishing a new range of US$125-145 billion compared to the previous US$115-135 billion. Management attributed this increase to robust compute demand for scaling AI infrastructure, despite aggressive capacity ramping efforts.

Frequently Asked Questions

Q: What is Meta's new target price and rating?

A: Phillip Securities Research upgraded Meta to a BUY rating with a reduced target price of US$795, down from the previous US$825.

Q: How did Meta's Q1 revenue and profit perform?

A: Meta reported revenue of US$56.3 billion, up 33% year-on-year, and adjusted profit after tax and minority interests of US$18.7 billion, up 13% year-on-year.

Q: What is Muse Spark and how did it impact performance?

A: Muse Spark is Meta's newly launched natively multimodal reasoning model that enhanced content personalisation and recommendations, leading to 10% growth in Instagram Reels time spent and over 8% growth in Facebook video time spent.

Q: How did Meta's advertising metrics perform?

A: Ad impressions increased 19% year-on-year whilst average price per ad rose 12% year-on-year, with total ad revenue reaching US$55 billion.

Q: What happened with Meta's capital expenditure guidance?

A: Meta revised its capital expenditure guidance upward by approximately 8% to US$125-145 billion from the previous US$115-135 billion range due to robust AI infrastructure demand.

Q: How is Reality Labs performing financially?

A: Reality Labs continues to be loss-making with operating losses of US$4.2 billion, though this represents a 4% year-on-year improvement. Revenue declined 2% to US$885 million.

Q: What are the growth prospects for Meta's AI glasses?

A: AI glasses showed strong momentum with daily users growing threefold year-on-year, despite overall Reality Labs revenue declining due to lower Quest headset sales.

Meta Platforms Inc. Upgraded to BUY Despite Higher CAPEX Concerns, US$795 Target Price

This article has been auto-generated using PhillipGPT. It is based on a report by a Phillip Securities Research analyst.

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About the author

Serena Lim Qi

Serena is a Research Analyst covering the U.S. Technology sector at PSR. Prior to joining the firm, she worked as an Equity Dealer and held various roles across the insurance and banking industries. Serena holds a Bachelor's degree in Economics and a Postgraduate Diploma in Applied Finance from the University of Adelaide.

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