特步國際 (01368.HK) 預期 2021 年盈利增長逾七成

11 Mar 2022

盈喜增長不低於 70%
特步國際(下稱「特步」)一月中時已發布 2021 年盈利預喜,預計歸母淨利潤同比增
長不低於 70%。此外,特步同時公佈 4Q2021 內地業務的運營數據。其中,特步主品
牌零售流水(包括線上線下渠道)增長 20%至 25%(3Q2021 為中雙位數增長),零
售折扣七五折至八折,存貨周轉約 4 個月,按季比較持平。全年度,主品牌零售流水
增長逾 30%,存貨周轉約 4 個月,優於去年同期的高單位數增長,及五個月以下的庫
存周轉。2021 年度綜合收入大幅增長,公司解釋主要由於:(1)主品牌於年內成功推
出標誌性功能性及休閑產品,以及零售渠道升級,導致代理商的銷售訂單強勁,主品
牌收入於 2021 年下半年增長逾 30 %;(2)特步主品牌的電子商務業務及兒童業務分
別在品牌、產品和運營方面完成重組後,收入增速加快。而毛利率能夠提升,主要由
於(1)產品的持續創新,提升產品組合;(2)1H2020 的一次性庫存回購導致比較基
數較低。
2022 年 1 月份零售流水延續去年 4Q 增長勢頭
管理層在電話會議上補充,去年業績增長強勁,也包括主品牌的渠道升級、推出第九
代門店,除了更加注重零售體驗、推出品牌故事外,還大幅提升連帶率和銷售坪效;
加上產品升級,包括推出最專業的碳纖板鞋 160x 和 260x,以及少林和 XDNA 等系
列,也帶動單價有所提升。另外,主品牌電商和童裝在過去的整改後也獲得不錯的增
長。

About the author

Eric Li
Analyst
Research

李浩然先生(Eric Li) 高級分析師 現任現為輝立証券持牌高級分析師,曾任職股票基金、家族辦公室及證券公司等,擁有多年的證券研究部門從業及投資經驗,並先後於香港最暢銷的財經媒體撰寫投資專欄。畢業於香港理工大學電子計算系。 Eric is currently a licensed research analyst at Phillip Securities. Prior to joining Phillip Securities, he has years of equity research and investment experiences in asset management company, family office and securities company. Meanwhile, he has written investment columns in Hong Kong`s best-selling financial media for years. He holds Bachelor of Arts in Computing from The Hong Kong Polytechnic University.

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