3 Things to Know before Investing in Vietnam September 17, 2018
Vietnam’s economy has come a long way. The developing country faced multiple obstacles through the years, going through wars and crises. Despite numerous hardships, the Vietnam market has gained growth momentum, becoming an investment destination for many. Just take a look at the Vietnam Index, which has outperformed its Asian peers for the past 5 years despite the recent correction (Table 1).
|Total Return (%)
|Annualized Return (%)
|Vietnam Ho Chi Minh
As the trade war between China and the United States disrupts global trade, Southeast Asian nations like Vietnam stand to gain from the turmoil. Manufacturing giants behind many of the world’s notable consumer electronics products are preparing to move their operations away from China to Southeast Asia; driven primarily by rising operating costs. South Korea’s electronics giant Samsung and Japanese manufacturer Olympus have closed plants in Shenzhen. Both companies were reported to be transferring operations to Vietnam.1
In this article, we have compiled details on the Vietnam market, together with the market’s investment merits and why it may be attractive for you, as an investor.
1. Overview and History
Before declaring its independence in 1945, Vietnam was under Chinese rule for a significant part of its history, following which it was part of French Indochina from 1887, before coming under Japanese Occupation in the Second World War.
Shortly after achieving independence, the country was embroiled in a full-fledged war between the North (with Communist support) and South Vietnam (with French and U.S. backing). The war proved to be devastating, leading to a million casualties and a communist victory over the South Vietnamese government when conflict ended in 1975.
In the aftermath of the war, the country’s inflation rate skyrocketed to almost 900 percent. A US embargo cut Vietnam off from a majority of global trades during that period. To make matters worse, Vietnam’s communist land reforms led to widespread food shortages. By the 1980s, Vietnam was as poor as Ethiopia.
Things started to change in 1986 thanks to a series of economic reforms. Private enterprises were permitted, leading to a jump in economic growth that transformed Vietnam from one of the poorest countries on earth to one of Asia’s most-promising emerging markets.
Since 1990, Vietnam has achieved the second-fastest rate of economic growth in the world with an average annual rate of 6.77%; just behind China.2
2. Current Economic Landscape
Vietnam’s growth has powered some extraordinary changes. For example, in 1993, over half the population lived on less than US$2 a day. Now, less than 3 percent of Vietnam’s population suffers that fate, according to the World Bank.3 2017’s GDP growth of over 6% makes Vietnam one of the fastest-growing economies in Asia. Meanwhile, inflation is expected to clock in around a very manageable 4.6% in 2018.
The government is taking steps to improve the business environment, by loosening foreign ownership limits on stocks and real estate and improving bank regulations. The banking sector, long viewed as one of the economy’s weakest links, is also getting stronger, with non-performing loans falling from 7.1% of total loans in 2017, to a forecasted 5.8% in 2018, according to Moody’s credit rating agency.4
The government is also culling inefficient state-owned enterprises (SOEs) from its system. The number of SOEs in Vietnam dropped from 6,000 in 2001 to just 700 in 2016. Looking ahead, the government plans to divest itself from 406 SOEs between 2017 and 2020.
According to a recent report from professional services firm PricewaterhouseCoopers (PwC), Vietnam is set to be one of the fastest-growing economies over the next few decades. PwC estimates that it will see average annual growth rate of around 5.3% through 2050.
That might not sound like much, but it is double the projected growth rates in the US, UK, Japan and France.5
Here are 3 potential catalysts that we believe will help Vietnam sustain its growth in the years ahead, making the country an ideal investment destination for you.
3. Three Drivers of Growth
I. Population Demographics
Economic growth comes from two sources: Population growth and productivity growth.
Shifting demographics in part drives economic growth. While population growth is falling in many major economies like China and Japan, potentially resulting in a reduction in the labour pool and weakening productivity over the long term, it is forecasted to rise in other parts of the world like Vietnam.
With 45% of the population under 30 years old, Vietnam’s economy has strong reason to be optimistic.6 Booming labour force participation will serve as a catalyst for higher productivity and economic growth.
ii. Low Labour Costs
Vietnam’s low labour costs mean it is able to attract jobs from countries like China, where labour costs have been rising. Vietnam’s minimum wage per month, at US$180, is a fraction of that in other countries within the region like China (US$355) and Indonesia (US$246).7 Due to the low cost of labour, Vietnam has become a big exporter of electrical equipment, electronics, coffee and apparel.
iii. Growing Middle Class and Increasing Consumption
Vietnam’s retail market is the fastest growing in Southeast Asia, driven by rapid urbanization and a growing middle class population. Vietnam has recently surpassed Thailand as the second largest retail market within the region, just behind Indonesia.
The middle class and wealthy segments in Vietnam are poised to grow by 88% between 2010 and 2020. Together with a growing population in urban areas, along with an average age of 30 years, these factors provide powerful demographic tailwinds to support a consumption boom. Indeed, retail sales grew by 10.7% in the 1st half of 2018, with non-discretionary spending growing at a higher rate than discretionary spending; driven primarily by the food and beverage sector. With relatively low GDP per capita compared to neighbouring countries, this trend looks set to continue as GDP catches up to its peers.
Next, we will look at 2 Vietnam Large-Cap stocks that could benefit from the above 3 drivers:
I. Vietnam Dairy Products JSC (VNM VN Equity)
Vinamilk (VNM) is the largest dairy company in Vietnam with over 50% market share. With more than 40 years of expertise, Vinamilk has established a prominent brand name for its portfolio that includes liquid milk, powdered milk, yogurt, condensed milk and other beverages; produced and distributed through its extensive nationwide network.
Given Vietnam’s relatively low dairy consumption per capita of 21 kg, which considerably trails other Asian peers like Thailand (28 kg), China (31 kg), Japan (74 kg) and South Korea (76 kg), there is plenty of potential for growth as GDP and consumer diets catch up.8
VNM capitalises heavily on its extensive distribution network, especially in rural areas, as dairy consumption is poised for rapid growth owing to lower penetration rates compared to urban areas.
VNM’s dominant scale advantage is being cemented on the back of successful product launches, a dominant marketing budget and market share gains, especially in liquid and powdered milk.
II. Hoa Phat Group JSC (HPG VN Equity)
Hoa Phat Group (HPG) is Vietnam’s largest steel producer with 24% and 29% market share in the construction steel (current designed capacity of two million tons per year) and steel pipes respectively. Other minor businesses include industrial manufacturing, real estate development and animal feed production.
A sustainable, growing property market and strong domestic infrastructure demand from urbanisation fuel demand for construction materials. Coupled with the Vietnamese Government’s protectionist measures for its domestic steel industry, this will help the company maintain its strong financials. With strong operating margins versus its competitors, we believe HPG is well-positioned to profit from the growing demand for construction materials.
Key figures for VMN VN and HPG VN:
|VNM VN Equity
|HPG VN Equity
|VIETNAM DAIRY PRODUCTS JSC
|HOA PHAT GROUP JSC
|Market Cap (USD)
|Upside to TP
|Total Buy Calls
|Net Profit Margin
Source: Bloomberg data as of 30th Aug 2018
Vietnam – Beneficiary of a Trade War?
Investment guru Mark Mobius, one of the grandfathers of emerging markets, recently told CNBC that he thinks some of the big beneficiaries of the Sino-US trade war will be countries like Bangladesh and Vietnam.9 With the US and China slapping tariffs on each other’s products, the prices of these products are expected to rise. For example, garments from China exported to the US will become more expensive, prompting US companies to look for cheaper sources of garment manufacturing. This is where countries like Vietnam will stand to benefit.
Investors seeking long-term exposure on a broad spectrum of large cap Vietnam equities may consider an Exchange Traded Fund (ETF) tracking the VN30 index such as the VFMVN30 ETF Fund. The VN30 Index has a market capitalization of USD 44.2BN and accounts for 76% of the Ho Chi Minh Stock Exchange’s (HOSE’s) total market cap. Investing in an ETF will also allow you to gain exposure to stocks that have hit the foreign ownership quota where foreign investors are not able to enter buy trades. You can refer to this link for more information on this ETF.
|E1VFN30 VN Equity
|VFMVN30 ETF FUND
|Market Cap (USD)
|Dividend Yield (%)
|Number of Holdings
Source: Bloomberg data as of 30th Aug 2018
Start Trading in the Vietnam Market through Phillip Securities
As you can see, there is much potential for gain by trading in the Vietnam market, and Phillip Securities is making this market easily accessible to you!
Continuous trading runs from 10:00am to 3:30pm (Singapore Time) daily for the Vietnam market. Find out more information on trading in the Vietnam Market here.
Information is accurate as of 30 August 2018
-  https://www.straitstimes.com/asia/east-asia/south-east-asia-will-gain-from-a-prolonged-trade-war-analysts-say
-  https://data.worldbank.org/country/vietnam
-  http://povertydata.worldbank.org/poverty/country/VNM
-  https://www.reuters.com/article/brief-moodys-says-outlook-for-vietnam-ba/brief-moodys-says-outlook-for-vietnam-banking-system-is-positive-idUSFWN1N51LI
-  https://www.pwc.com/vn/en/publications/2017/spotlight-on-vietnam.pdf
-  https://www.statista.com/statistics/444584/average-age-of-the-population-in-vietnam/
-  https://tradingeconomics.com/country-list/minimum-wages?continent=asia
-  http://www.who.int/nutrition/topics/3_foodconsumption/en/index4.html
-  https://www.cnbc.com/2018/07/02/mark-mobius-sees-opportunities-after-trade-fears-hit-emerging-markets.html
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Global Markets Team
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