The 4 stages of Emotional Investing – To embrace or to avoid? May 13, 2022

The 4 stages of Emotional Investing – To embrace or to avoid?

I am sure by now many of us have encountered things which look simple to do but become difficult when you try to put them in action. One good example is, driving.

Say you passed your Basic Theory Test and it makes you confident about your practical test. On the day of your practical test, as you slowly usher yourself to the driver’s seat, with both hands confidently placed on the “9 o’clock and 3 o’clock” position of the steering wheel, “what-if” thoughts suddenly blur your vision and your hands start to tremble as you perspire.

A wave of emotions charges towards you, you accidentally hit the curb and there goes your free pass to driving dad’s car.

The 4 stages of Emotional Investing – To embrace or to avoid?Source: I have no idea what I am doing, Imgflip,2022 [1]

After being in the financial Industry for almost 5 years, I know a fair deal about investments and I too thought that I’d slay at investing. But no, with money at stake and emotions involved, I am not about to taste success.


Most of us are ruled by our emotions. As they said “An investor’s worst enemy is not the stock market but his own emotions.”

We call this, Emotional Investing.

The 4 stages of Emotional Investing – To embrace or to avoid?Source: Emotional Investing, Imgflip,2022 [2]

What is Emotional Investing?

An emotion is a feeling caused by the situation that you are in or by the people you are with. In the movie Inside Out, you might recall that there were five animated characters each depicting a different emotion: anger, disgust, fear, happiness, and sadness.

Emotional investing is basically using these different emotions to make investment decisions. It is based on one’s behavioral impulses which are determined by market trends instead of fundamentals like technical analysis.

And that is why so many of us are buying at market tops and selling at market bottoms.

The 4 stages of Emotional Investing – To embrace or to avoid?Source: The Mystery – Is Solved!, [3]

Well not yet! There are four stages of emotions that we go through while investing:

Emotional Investing Stage 1: The Optimism stage

The 4 stages of Emotional Investing – To embrace or to avoid?

As markets rise, a feeling of optimism, and enthusiasm takes over as I read about the market rallies. I quickly buy in and I see my account balance starting to grow. These feelings were built during a prolonged economic expansion or market rally.

“Yes! I am one step closer to getting my dream car.”

Emotional Investing Stage 2: The Anxiety stage

The 4 stages of Emotional Investing – To embrace or to avoid?

As markets near and peaked—a moment that is extremely difficult to pinpoint, the sudden turn of the trend triggers different decisions among investors. Some are confident that it i’s a temporary downtrend, while others simply want out.

“Is this the top, are we in a bubble, should I get out now?”
“Okay, this is only a temporary downturn. Shall I HOLD?”

Emotional Investing Stage 3: The Panic Stage

The 4 stages of Emotional Investing – To embrace or to avoid?

The downturn continues, and all of us begin to panic. This is when the losses will be the most severe and heart wrenching. The realities of a bear market are clear and you feel depressed. The people around you are exiting the market.

“If they are out, should I exit too?”

Emotional Investing Stage 4: The Dismay and Hope stage

The 4 stages of Emotional Investing – To embrace or to avoid?

At this stage, just as the market starts to rebound, investors may still be cautious and worried, wondering if the upswing will last. Some may still be reluctant to reinvest at this point, even though prices are relatively low and upside potential exists.

Eventually, the prices rise, more people are willing to join in the bull run and we start to see a glimpse of hope!

“But…I don’t have much money left to invest.”
“Will there be another low? Maybe I will just wait out for a little longer.”

And before we know it, we are all caught up in an emotional investment roller coaster ride!

The 4 stages of Emotional Investing – To embrace or to avoid?Source: Russel Investments [4]

So how can we avoid being emotional when investing?

The 4 stages of Emotional Investing – To embrace or to avoid?

Like how Taylor Swift taught us about love, I wished someone had taught me about Dollar Cost Averaging (DCA) during my younger days.

DCA means investing the same amount of money in a stock on a regular basis, regardless of the share price. It automatically adds a small amount of money to your portfolio according to the frequency you choose, e.g. weekly, monthly or quarterly. This will help you to eliminate the temptation to time the market, and removes the worries of investing at the wrong time.

Say you plan to invest $1,200 in ETF A at the start of this year. And you were given two choices:

1. Invest all of your money at once at the beginning or;
2. Invest $100 each month

While it might not seem like there would be much of a difference, but if you choose the latter, you may end up with more shares than you would have if you bought everything all at once.

Let’s take a look at this illustration:

Month (a) Investment (b) Price per unit Units Purchased (a÷b)
1 $100 $10.00 10
2 $100 $8.00 12.5
3 $100 $5.00 20
4 $100 $8.00 12.5
5 $100 $5.00 20
6 $100 $4.00 25
7 $100 $2.00 50
8 $100 $4.00 25
9 $100 $5.00 20
10 $100 $5.00 20
11 $100 $8.00 12.5
12 $100 $10.00 10
Total $1,200 $5.05 237.5

*For illustration purposes only.

Assuming you purchased $1,200 worth of ETF A in Month 1, you would have only had a total of 200 units. With DCA via SBP, the average unit price and cost of investment are lower as illustrated in this simple calculation:

Without DCA With DCA
Total Units Received $1,200 ÷ $10 = 120 units 237.5 units
Average Cost of Investment
Total cost ÷ no. of units purchased
$10 $1,200 ÷ 237.5 = $5.05
Sell at $12 (Return) 120 x $12 = $1,440 237.5 x $12 = $2,850

This means you have made almost 50% more just by Dollar Cost Averaging!

Cycle exists in all market. Therefore, it is difficult to time the market as prices fluctuate all the time. So, adopting DCA as an investment strategy helps turn market fluctuations to your benefit by managing market risk and ensures that your investment costs are spread out.

One way you can DCA your investment is via POEMS Share Builders Plan (SBP).

What is the Share Builders Plan?

The 4 stages of Emotional Investing – To embrace or to avoid?

The Share Builders Plan (“SBP”) is a regular fixed dollar amount investment plan which enables you to buy shares and ETFs on a consistent and incremental basis so as to build up a portfolio of securities for yourself eventually.

The Share Builders Plan presents an opportunity for you to invest in the stock market with as little as $100 per month. With discipline and consistency in your investment portfolio, it will eventually build up a portfolio of stocks at a lower average cost.

How can I join the Share Builders Plan?

You can join SBP online via with just 3 steps:
1. Login to POEMS
2. Go to Acct Mgmt > Regular Savings Plan (RSP) > Share Builders Plan (SBP)
3. Complete the SBP Application Form together with the Interbank GIRO Application Form

If you do not have a trading account with Phillip Securities Pte Ltd (PSPL), you will need to open one. The purpose of the trading account is to facilitate your share liquidation from SBP in the future.

There is also a 3 months handling fee rebate when you sign up for Share Builders Plan!

The 4 stages of Emotional Investing – To embrace or to avoid?Source:

For more information on SBP, simply visit the link provided:

Beyond SBP, and why?

Always remember that life is a marathon, not a sprint. The same goes for investing.

So embrace your emotions, but avoid emotional investing.

Start small, start your Dollar Cost Averaging with SBP today!

The 4 stages of Emotional Investing – To embrace or to avoid?

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