Operating Margin

Operating margin

Investors and analysts can better understand a company’s financial health and make more informed investment decisions by focusing on the operating margin. In summary, operating margin is an important metric that provides valuable insights into a company’s profitability and financial performance. 

What is operating margin? 

Operational margin, commonly referred to as return on sales, is a fundamental profitability statistic that measures revenue after subtracting operating costs. After paying for variable manufacturing expenses like labour and raw materials but before paying the interest or taxes, this margin calculates the profit an organisation generates on each dollar of sales. 

Understanding the operating margin 

Operating income is also called EBIT, or Earnings before Interest and Taxes. Let’s understand operating profit first before discussing operating margin, often known as operating profit margin.  

Operating profit = revenue – the cost of goods sold and operating expenses (typically includes selling, general, and administration costs, sales and marketing, research and development, and depreciation and amortisation) 

Operating margins with high variability are a key sign of company risk. Likewise, examining a company’s historical operating margins can help determine if its performance has improved. The operating margin may be raised by improving managerial controls, resource usage efficiency, pricing, and marketing effectiveness. 

Whether monthly, quarterly, or yearly, companies may calculate operating margins throughout any period. Companies frequently calculate the operating margin for certain company divisions and product categories. In doing so, they can contrast the profitability of various corporate divisions. 

Operating margin formula 

Operating margin   

                                  operating income 

Operating margin = ————————————— x 100 


Let us look at the following example. If a corporation had US$2 million in revenue, US$800,000 in Cost of goods sold (COGS), and US$600,000 in administrative expenses, its operating profits would be US$2 million – (US$800,000 US$ + US$600,000 US$) = US$600,000.  

Thus, it would have an operating margin of US$600,000 / US$2,000,000 x 100, i.e., 30%. 

The company’s operating margin would increase to 40% if it could lower its COGS to US$600,000 by negotiating better rates with its vendors. 

Usage of operating margin 

Investors and analysts use the operating margin to evaluate a company’s financial health. Using an operating margin can help investors determine whether a company is generating enough revenue to cover its operating expenses and earn a profit.  

 However, operating margins will vary by industry. Thus, comparisons should be conducted with comparable companies in similar sectors. 

 Identifying particular areas for improvement would be possible by looking at a breakdown of operational expenses. For instance, a spike in general, selling, and administrative costs in one quarter can prompt senior management to investigate the causes of the rise and look for strategies to keep costs in check in the following periods. 

 A high operating margin indicates that a company efficiently manages its expenses and generates profits. In contrast, a low operating margin may indicate a company is struggling to cover its costs. Operating margins can help companies identify areas to reduce costs and improve profitability.  

 Overall,  is essential for investors and companies to use operating margins to evaluate financial performance and make informed decisions. 

Operating margin/profit drawbacks 

While the operating margin is an essential tool for evaluating a company’s financial health, there are drawbacks to relying solely on the operating margin as a performance indicator.  

One significant drawback is that it does not account for non-operational expenses, such as interest or taxes. Therefore, a company with high non-operating expenses or debt may have a lower operating margin.  

Additionally, the operating margin does not consider a company’s revenue growth potential, which is crucial for long-term success. To understand a company’s financial performance, it is important to consider operating margin alongside other financial metrics, such as net income, cash flow, and return on investment. 

Frequently Asked Questions

The ideal operating margin for companies is 15% or more. 10% is regarded as average. The industry a company operates in and macro trends to determine whether margins are increasing or decreasing – and are important factors when assessing a firm’s operating margin. 

  • It measures a company’s profitability. 
  • It assists with evaluating a company’s financial health. 
  • It helps in decision-making about investing in a business. 
  • It determines if the business is profitable enough to continue operating. 
  • Profit margins indicate if your expenditures are too low or too high for your industry. 
  • It provides insight into the potential for revenue growth. 
  • It can be used as a performance indicator. 

Divide operating income (profits) by sales to determine the operating margin (revenues). 

All COGS, depreciation & amortisation, and other relevant operational expenditures are subtracted from total sales to calculate operating profit. In addition to direct production costs, a company’s operating expenditures include wages and benefits, rent and related overhead costs, research and development costs, etc. 

Operating margin is a financial metric that is used to measure the profitability of a company’s operations. It is different from other profit margins in that it takes into account only the operating expenses of a company and excludes non-operating expenses such as interest and taxes.  

The operating margin is often considered a more accurate reflection of a company’s profitability than other profit margins because it provides insight into the company’s ability to control costs and generate profits through its core business activities. This metric is particularly useful for companies with high debt levels or significant non-operating expenses. 

Some high profit margin industries are: 

  • Finance with 32% 
  • Transportation with 28.90% 
  • Software (System and Application) with 19.66% 
  • Software (entertainment) with 29.04% 
  • Tobacco with 20.58% 
  • Information Services with 16.92% 
  • Computers and Peripherals with 18.72% 

Some low profit margin industries include: 

  • Car Dealerships 
  • Travel and Accommodations 
  • Home Healthcare Services 
  • Lawn and Garden Supply Stores 
  • Furniture Stores 
  • Assisted Living and Retirement Homes 


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